Fashion Umbrellas As a Promotional Item and As a Product

Many leading manufacturers, these days, offer a wide selection of fashion umbrellas. They are an excellent marketing tool along with many other promotional items. Golf umbrellas, Ladies umbrellas, Beach Umbrellas, Parasols, and Lace umbrellas can be used quite effectively for exhibiting and promoting the brand name. They are big enough, to grab people’s attention from a long distance.

When you sell these as a product, you will be able to get more customers in the global market, by offering a wide range of products with different designs, colors and other features. With the help of the umbrellas as your primary product, you can also ensure a ready recognition and market set up for any of your new product to be launched, in the future. This will also save you any extra costs required in advertising and promotional efforts, as all the products will fall under the same brand name. Of all the marketing techniques, internet is the most effective, inexpensive, quickest and easiest way of advertising your product. This is also an excellent way to communicate and deal with any of your customer’s inquiries and requests. This will enable you to recognize your customer needs and encourage more new customers on regular basis, as well.

1. Fashion umbrellas are made according to the highest possible quality. They are quite simple to use with one hand at the touch of a button. Smaller sizes are quite compact and can easily be carried in a briefcase or handbag. They are environmentally friendly and made from 100% recyclable materials. Since, some of them are large enough to offer large space for storing any information for advertising.

2. Many companies offer a large variety of these umbrellas, with fascinating designs, patterns, and strong metal joints. The use of premium quality raw material, will prolong the lives of these umbrellas. They are quite strong and usually come with a life time guarantee.

3. There are many fashion umbrellas, with some significant features, of providing complete protection against sun, UV rays, storm and heavy rain. Most of them are quite good looking with strong handles, vibrant colours, good quality fabric and watertight canopy. This makes them both a stylish and practical addition to your wardrobe.

4. These umbrellas are manufactured, according to highest possible standards and quite easily available on the internet or from local stores at reasonable prices. They have a large canopy, providing a lot of protection and a strong pole, to support it. They allow a bigger surface to paint or imprint company name, logos or slogans and other useful information.

5. Fashion umbrellas are especially designed to withstand all sorts of severe weather. Some of them are made up of 100% nylon, with aluminum shaft and wooden or metal handle.

Umbrellas are one of few basic necessities in our daily lives. Your brand name or logo on top of these umbrellas, will cause awareness among your customers and will also enhance the increase in the sales volume of your company. This will be ideal for the long term success of your company and also lead to build a good reputation for your business.

How to Promote Your Handbag Business

World Wide Web is the source of all information and product people want to check. Well, at some point, millions of people are using the internet every single day. So you have to make sure your target market knows about your business. For hand bags, the market would definitely be women. Those women who are trendy, in style, and even out of style can be your target market as long as they want your product.

The best way to promote your handbag business is through the internet although you can actually promote it locally. In the succeeding texts, you will know more about how to promote your handbag market through the use of the web. What you can do is look for those forums where the comments are all about fashion, trendy stuffs, and the latest in the fashion world. Join them and tell them what you know about fashion and hot to look in style with the latest fashion trends. Well, you can create a connection with them and tell them that you are into the handbag business so that they will know that somehow, you have the idea about fashion.

Another thing that you can do is to be mentioned in fashion blogs. There are a lot of blogs about fashionable women who would want to check about new products and trendy apparels available. You can offer freebies and samples just to be mentioned in these blogs and have a better opportunity to be noticed. Another thing that you can do is to set up links and do networking. You can actually promote other businesses’ sites so as to have them endorse your site as well.

It is highly recommended to promote the sites not in line with your handbag business so that these businesses will give it back to you and promote yours as well. Say you can endorse blouse or footwear business and you can recommend mix and match of the handbag products. Connect it with getting a handbag that will match the footwear or the blouse for color coordination.

You can blow up news for your product. You can post it anywhere. Link it with Facebook, Twitter, or any other most visited sites in the web. Doing so will burst the popularity of the product at the same time, gaining more shoppers and prospective clients. These sites are helpful since most of the trendy woman and stylish individuals who are in search for versatile, flashy, and posh designs are into it a lot.

If you are new in the handbag business, you really have to take time in promoting your product. At the same time, it might be hard since you still have to establish the connections from these links and sites. However, if you have already established the links with these sites, it is a walk in the park, and you will just realize that your product, little by little is taking the market by storm. Well, every entrepreneur starts from scratch. Take over the spotlight through promoting your handbag product through the web.

High Fashion Modeling Requirements As an Editorial Model – More Factors Than Just Tall and Skinny

Educating yourself to recognizing what editorial print modeling realistically “looks” like in a high fashion magazine is the first step to understanding the variations of the different types of editorial modeling and how it is different from the other more common types of “commercial” print modeling work. Editorial work in a magazine is a huge “jump-start” for a fashion model’s career. It is the experience many strive for.

“Editorial” print modeling refers to “magazine experience” for the model where a “story” is being told without words, but rather by photographic pictures (or groups of pictures) of the model in a high fashion magazine. This type of print modeling carries a very “prestigious” landmark on a model’s career. Its’ work includes the current fashion and beauty trends of society by showcasing designers, make-up, hairstyles, skin care, etc. as told and expressed via a pictorial story. Editorial modeling can even tell a story about all of the different aspects of people’s lifestyles. If you pick up any high-end fashion magazine you can find numerous examples of editorial print work.

Some editorials in magazines are considered so prestigious because they set the standards and trends for the current and “near future” of the market that the pictorial story is being told about. Refer back to those magazines that are from months, years, or even decades ago. Somehow, the editorial pictures you may find from that period of time have been a part of the history of fashion, beauty, or lifestyle as represented by that magazine’s staff.

Who thinks of the concepts of editorial stories in those elite high fashion magazines? There are teams of people all over the world who work for the various high-end magazines that have their input. These people write and create their concepts of what styles, models, designers, and trends are “IN” for any unknown given period of time. That makes them a very important part of the modeling industry. When glancing through those magazines you should note that an “editorial” is not an advertisement for any “specific” company, so if you see one specific product being advertised with its’ logo, then it’s an ad…that’s something different called a commercial print advertisement. If it “looks” editorial, but you see the company name in large print…it is meant to tell a story for that company’s image of what they want to sell to the consumer. High end fashion and beauty clients can place some creative, multi-page print ads into magazines that may mimic an editorial spread. The biggest difference is the rate that the model gets paid for doing a commercial, fashion ad for a high end client versus an editorial fashion spread for a magazine.

For the purposes of editorial modeling, pay close attention to how expressive, awkward, dramatic, artistic, and creative the poses of the model are versus the more refined poses you would see in a catalogue that emphasizes selling the clothes as #1. Remember, the editorial model promotes the story and concept via editorial pictures in magazines where the main emphasis is on the story or trends. In the magazine’s editorial (pictorial) spread there will be some sort of reference to names of designers and the cost of garments and/or accessories that are being featured, but it is not meant to act as a dedicated advertisement.

These magazine spreads get a lot of attention. Surprisingly, even though the editorial model is a strong statement in the “story”, it is only unfortunate for the model that this is NOT a high paying job (maybe only a few hundred dollars). This may be one of the only drawbacks of being an editorial model in the beginning. When you need the money probably the most (if you haven’t saved enough money to last you through this phase), this income doesn’t go very far in paying the high bills that go along with living and working in the “big city”. Most would expect models appearing in a famous high fashion magazine to be compensated well with money, but they are not because it’s not a paid advertisement by a client. It is a special feature created and presented by the magazine.

Apparently, from the fashion industry’s view, it’s the “prestigious” experience that has a lot of value to the model, so models have accepted this reality (whether or not it’s really fair). After all, when the magazine hires a model for an editorial spread they are hired to perform their service as a model representing the magazine’s concept and creative story…it’s a booking. It’s not a tax write-off for the model. The potential tear sheet may (or may not) bring more prestige and work for the model because truly it is not guaranteed no matter what anyone tries to offer as a reason to work for such less money. The magazines do play such a major role in the modeling and fashion industry that it’s a tough argument on the model’s behalf. The magazines rather monopolize on this fact, of course, so they will always find another model looking for their big break who will accept their terms. Could those famous fashion magazines afford to pay their featured editorial models more money? Only they know.

Remember this fact; everyone is replaceable in the modeling industry. It’s a harsh fact, yes. The ideal goal is to work and to adapt until you decide you don’t want to model anymore (before the industry decides you’re done). It doesn’t quite work that way because trends change, models age, and new-faced models pop up all over the place. There are more reasons, of course, but the fact that there will always be someone else to replace any model is why magazines do have that power to pay very low for their editorial placements.

Eventually, on the very positive side, it seems that the experience of editorial print modeling does lead to more money and prestige because of the increased exposure, tear sheets, and the demand for future bookings from clients who do pay more money (and that is pleasing). The editorial model is a standard of what the “beauty and fashion” message is for that moment in time, so everyone wants them. When an editorial story features that model, they are literally given a seal of approval as representing who and what is IN. So, moving on from the fact that it’s not even a little “high paying” job can lead the open-minded model to keep their business mind open, too. Consider the MANY, MANY “pros” to the model from the editorial experience. This part of their career rarely happens to a large percentage of aspiring models, so the #1 “pro” is that they are super-fortunate to even appear in and get tear sheets from a high fashion magazine.

Being realistic, there are many successful “commercial” print models that would have really loved to have been a high fashion editorial model, but they never had that opportunity. Once again, models are subject to other’s opinions and standards that control their career’s general success. There are things that models can do to increase their “editorial” skills and “look”, though, but there are just some models who will never get their chance at editorial modeling even though they may be uniquely beautiful, outwardly gorgeous, or even perfectly reach the standard sizes required of editorial models. It’s not easy to compete with the concept of “editorial” beauty, so your modeling career should be balanced if you strive for such a “prestigious” role. If the editorial modeling style is what you think you really want to do, you need to remember that those editorials may not pay your bills alone in itself, so that’s an area where a model should be well-rounded and versatile in many other types of modeling that can help supplement their income. There usually is no time for a busy fashion editorial model to have another job because a model has to be very flexible with their time for going on bookings, go-sees, fittings, etc. Establishing a back-up savings of money even in the early stages of a modeling career is crucial to hold you over as you build your career.

Things in the fashion industry can change quickly, so this can work toward your advantage if you are very close to starting your editorial modeling career, but the changes can be more harsh if you’ve already been established as an editorial model because many insiders within the industry will know you’re on the way down when the magazines stop booking you. That is the time to branch out to other modeling opportunities if you still want to work as a model. Editorial modeling is relatively for a very short period of time in most models’ careers, so the model that is fortunate to model as both an editorial and then a commercial model may see the long-term success in their career through the years.

If the opportunity for success happens, it is a wonderful landmark in the model’s career, so use it wisely. This is an opportunity to be positively recognized, so show your potential as being dependable, professional, and adaptable. Don’t blow the opportunity away by acting immature or childish. Being professional doesn’t mean being uptight and boring, either. There are interpersonal, social skills that need to be adapted for different occasions. The editorial model has contact with such a wide range of industry professionals that each has their unique role with diverse personalities.

REMINDER: Your life is your personal business, so be careful of what and how you communicate because first impressions are hard to change. For example, being late is very, very bad. Also, complaining can be annoying. Having a free-spirit can be youthful, but there is always a correct time and place to be a part of every party scene (and there are pros and cons to that which can make or break a model’s career if they don’t use any self-control appropriately in their lives.) Relationships do form with people over the span of a model’s career. Some people may be there for a very short time, but other relationships can last for years. It’s an industry of “acquaintances” that really have fewer “real” friends, but as long as you know your place and your role in the industry you can keep a better sense of who’s really there to help you. People tend to have motives that are self-orientated, so keep your eyes on people that can help you and be prepared to offer them the type of relationship that is okay with you, but not so they are taking advantage of you. This applies to relationships with other models, photographers, agents, clients, etc. There can be real friendships, and there can be golden opportunities made with the right people at the right time, but keep your “radar” on for people scamming or exploiting you.

The fashion industry is a fast, complicated institution full of many eccentric individuals. To please one individual may not be pleasing to another, while to please the RIGHT one may launch a young model’s career. There is an element of trend “followers” involved in responding to whatever the trend “setters” say is IN the moment, so the industry is truly guided by the elite, high fashion magazines. What does an editorial model look like? Back to the trends, this answer can have variations dependent upon the moment or particular designer. On average, an editorial model is not the standard, classic beauty that most people think of as being considered “pretty”. There are exceptions, but there must be something very unique and special that can make the model stand out. Often, editorial models have a somewhat quirky look that stands out as obviously unusual. Odd and exotic looks, very tall height, slim built bodies, and models who have the ability to be “chameleon-like” in their appearance are candidates for consideration as an editorial model. It sometimes is an odd personal experience for the model that felt awkward and different growing up and then they are placed in a unique position where they are made into fashion objects of beauty.

Editorial print pictures are artistic and expressive without words, but at the same time are meant to show the garments you are wearing, or whatever image the model is promoting in the best way possible. The poses are much different than catalogue, and the way the body is expressing the story requires a talent. Some may call the talent “acting”, and it’s a modeling skill that only emphasizes the importance of what every good model should possess. The skill of being a chameleon that can change to the mood of the moment easily is much easier to work with versus having the same looks over and over all of the time. When an editorial piece in a magazine is about showing an “edgy” look and a pretty model just wants to show how pretty she is…she has failed. She has failed herself, the photographers, the stylists, the designers, the magazines, and ultimately the consumer who sees this editorial pictorial story and gets the entirely wrong concept from her “pretty” picture. It’s not about how the model is supposed to feel about themselves, but rather doing the job that the model is booked for…a.k.a. whatever the client wants the model to portray (for instance, a.k.a. “edgy looking” model or “retro looking”, etc.). The model should always have a mental note in their mind of the “concept” that the client wants to see and bring it out in front of the camera (or on the runway). Editorial jobs are for the top potential models. If a model feels ugly or weird in what they are modeling for a magazine editorial, they must dig deep and find a way to make the concept exciting or very interesting to match the conceptual idea of what they are modeling.

One job leads to another very quickly when the models start doing editorials, but remember that this stage may not last very long. Enjoy the adventure and any perks because they just don’t happen for most models in their careers. There are so many people all over the world who dream the same dream of being a famous model and their fantasy never gets fulfilled to what they expected. So, when the elite opportunity arrives you should be aware of how fortunate you may be considered in the eyes of other models that may not have “walked in your shoes”.

For any given number of reasons, modeling is not always a highly successful occupation even for the talented person. The work is not always glamorous, either, even though the finished product in a magazine or couture fashion show may appear that way. On a positive note, models can be exposed to some small and very large perks, too. Perks are based on what you may each consider above and beyond what you actually earn in money as an extra bonus that’s not measured on your income tax statement (such as meeting celebrities, attending parties, etc). Your booking rate can increase with the more you become in demand, too. When a model is seen doing editorial spreads in different magazines…they are becoming in demand! Even though the “editorial” rate is low, this popularity branches out into a variety of other options for the model’s career that makes them very, very busy as a professional, working model.

Editorial modeling in a high fashion magazine is a PRIME booking for a model that is serious about having a career in modeling. It is not the type of assignment that you can get in most U.S. cities. New York City is the fashion capital of the United States and it is where the opportunities are for high fashion editorial work. There are other cities internationally that have a lot of editorial work, too, so a model’s willingness and financial ability to relocate and travel is a “must” in order to increase their chances in appearing in any magazine spreads. Not all American models start their high fashion careers in New York City. Many obviously want to, but few get the right opportunity. Agents may recommend that they gain more experience and exposure overseas where there are many magazines and opportunities that may help their career get better established before they venture around New York City. (We’ll discuss more about international modeling, later.)

It takes a special type of model (physically & mentally) to get a grasp on what is required of them in this type of specialty. Rejection is a big part of this career as common as the many, unfulfilled dreams. A model must cope with the reality that they are always being critiqued by many others. For the individuals who have been “good-looking” and socially accepted their entire life, it sometimes is very hard to deal with rejection based upon their “looks”. It’s not easy to take personal criticism, but the better you are at preparing for the worst comments, the better you may be at not being caught off guard. Letting it ruin your day is much better than ruining your career and self-esteem because you will need to have confidence in your skills as a model.

Your personality should adapt as you see more of the modeling industry as an insider. It may sometimes feel as if you are using every bit of your patience and self control in not trying to stick up for yourself to the many different people who may drive you crazy, but always remember what will be best for your success as a model in the long run. Don’t lose control nor lose focus of what your job is as a model and who you represent regarding the client and your modeling agency. Anything that you experience as a model that is unpleasant is usually nothing new to most other models that have worked for a little while, so hang in there and do your best to cope because there will many other models who will not be able to take the heat and drop out of modeling as quickly as they began their dream. It may sometimes be lonely or scary when you’re far away from family and friends, so you may quickly assume more independence without their support over time.

You’ll be facing issues in a modeling career that other people your age may not encounter in their job description such as nudity. In high fashion, there’s no room for too much modesty, either, because the model’s body is stripped down, dressed up, and stripped down again from client to client and garment to garment as part of the fashion business as a live mannequin (a.k.a. models). Your face and your body are part of the package used to promote the fashion story on the runway or in magazines (versus nudity for pornography). There’s a fine line between what is “accepted” in fashion that uses partial nudity versus that what the model is “expected” to portray intimately for pornography. Fine art using nude models or a revealing high fashion designer’s haute couture versus modeling nude on a website or in a pornographic magazine have different standards and is viewed by the industry as such, so be aware from the very beginning of what you are comfortable with.

Often, it’s not just modesty that is sacrificed in a model’s career that causes their parents to be on guard. Models may be placed in many scenarios that they are not familiar with and they need to trust that they are safe when they feel vulnerable. This is where the high fashion model’s agency is the key to managing its’ clients and models. Models change in front of each other and clients sometimes, wear provocative garments, and sometimes are told to act sensually with others (male and female) in front of the camera and on the runway. This is a part of high fashion editorial modeling, too, where modesty can hinder the model’s ability to perform and get the final results.

It appears that when you add in the actual physical requirements of the editorial model you may see the numbers dwindle down to who actually gets an opportunity and succeeds as an editorial model. The female editorial model is anywhere in her teenage years aged 14-19 (on average) and is very, very thin (size 0-2…maybe size 4, depending on trends) and very tall (5’9 -6’0″). She won’t have very large breasts (under 34 C-cup), nor body piercings and tattoos. (*unless approved special circumstances). Add to her body’s physical requirements a “uniquely” beautiful face with interesting features and the average number of qualified females dwindles down even further. Remember, sometimes it’s not a typically “pretty” girl who photographs like a strong, chameleon-like, editorial model…sometimes a “pretty face” just photographs as a “pretty face” and that’s not always interesting in the fashion world.

The standards for male models are somewhat similar, but their age is older (average 18-25) and their height should be 6’0″ wearing a size 40 suit with approximately a 34 inch inseam. The male models should be lean, cut, and fit versus having too many bulging muscles that don’t fit in his clothes. He, too, must be where the editorial work is either in the U.S. or internationally. The male model may face his own obstacles when faced with what is expected of him, but there are many shared basics of modeling between female and male models relating to the industry and facing rejection.

A.K.A. Models is a new online industry trade magazine for models, photographers, designers, stylists, agencies, MUA’s, and anyone that seeks to research or contribute to the modeling industry.

Fashion Marketing Planning

What’s in a fashion marketing campaign?

This article explores the components of a fashion marketing plan and how fashion brands can enhance their marketing strategy. Fashion marketing is concerned with meeting the needs, wants, and demands of your targeted consumer, and these goals are accomplished using the marketing mix.

Fashion marketing is distinct from fashion public relations in that fashion PR is solely concerned with communications and how the brand communicates with and resonates with it’s targeted consumers.

A fashion marketing plan focuses on four essential concepts: 1) product development, 2) distribution management, 3) communications, and 4) cost. In order to implement an effective marketing campaign, the marketing mix must be consumer centric and focused on niche markets rather than catering to mass markets. This concept simply means that the marketing strategy and implementation should have consumers and their needs, wants, and demands in the forefront and with a very defined market that it intends to target.

Niche marketing is more focused and cost-effective and allows the marketer to focus on a particular market segment. Otherwise, a mass marketing campaign is all over the place and lacks a defined consumer to market to.

As an example, imagine if the luxury brand Louis Vuitton was a mass retailer and did not cater to a niche market. Essentially, this would mean that Louis Vuitton would market its products to the masses, when in fact this is unrealistic. Louis Vuittton’s price point does not allow the brand to cater to the masses, which is why the brand channels all of its marketing communications to the luxury market. However, that does not mean that the brand is off limits to consumers who do not exactly fall into the luxury market; it just means that the communications strategy and the brand identity would resonate more with consumers in the luxury market. This approach allows the business to remain competitive and effective in its strategic approach.

Components of a Fashion Marketing Plan

1) Product Development

The most important component of the product development phase is not the product itself. The product is just the byproduct of this phase. The most important component of this phase are the consumers. Consumers dictate all the components of the marketing plan, and consequently, dictates what the product is. Keep in mind that today’s highly competitive global marketplace requires that businesses are consumer centric and focus on serving consumer’s needs. Consumers dictate what the pricing strategy will be, the points of distribution, the communications strategy, and the final product outcome. In the example given above regarding Louis Vuitton, the targeted consumers dictate what the associated cost and value will be for the brand.

There are two orientations of the product development phase. The business can be product-oriented and choose to develop products first then market it to its targeted markets. Alternatively, the business can be more market-oriented and segment its markets first to determine their specific needs, wants, and demands then create the product to meet those wants.

Due to the transient nature of the fashion industry, fashion marketers are under short marketing cycles since product needs are seasonal. As the seasons change so do trends and tastes. Consequently, marketers are required to constantly adjust their product offerings with time.

2) Price: Cost vs Value

The pricing strategy strictly relies on the market segmentation. With a consumer centric marketing focus, the pricing strategy would take into account the associated costs to the consumer and the value afforded to the consumer. Pricing may vary based on the market segment and their perceived value of the product or brand. A consumer buying a luxury brand perceives the product to be more valuable and in turn is willing to pay more for the product compared to a price-sensitive consumer or a product that is mass produced with minimal differentiation.

3) Distribution Management

The distribution strategy determines the convenience and availability of the product. Traditional distribution channels for fashion brands include branded flagship stores, independent retailers, department stores, and online distribution. The more distribution channels used the more intense the brand’s exposure and the greater the availability to consumer markets.

4) Promotions & Communications

The promotional strategy entails how the brand will attract its buyers and the series of activities used to communicate to the targeted consumers. The activities in this phase include developing the brand and its identity, sales promotions, public relations, product placement, advertising, event marketing, and sponsorships.

Promotional Watch – A Fashionable Tool to Plug For Your Company

Traditionally watches are worn to keep track of time. Contemporarily, they are considered as items of jewelry. In fact, some people collect them like unique and rare baseball cards, stamps, or paintings. For evening or gala events, gold or silver wristwatches are preferred. For informal or sporty events, wristwatches with bright colored straps are very much popular.

Adults could be seen adorned with watches with conservative designs while teenagers go for shapes of hearts and flowers. Whatever the occasion or age of the person is, it is most likely that a watch is wrapped around his wrist. These facts support the claim that a promotional watch would be a great tool to plug for your company because when your customer wears it to a party or any gathering, he would be subtly advertising your company.

Fashionable Gifts

A watch is a fashionable gift to your customer. Any customer who would receive a promotional watch with any of the following designs/styles would surely be pleased:

– Chronograph watches are sophisticated renditions of the traditional wristwatch complete with the three famous hands of time: second, minute, and hour. The faces of these watches usually come in gold or silver. Their straps are made of gold, silver, or leather. They are very fashionable gifts for working men and women. You could place your logo on their faces and your customers will be proud enough to show them to their peers and colleagues.

– Digital watches may include functions such as a heart rate monitor, calorie burned measurer, alarms, or lap timing. These are perfectly fashionable presents to sporty customers who would thrive in their functionality and would greatly admire your sense of practicality.

– Diving watches are very durable and efficient. They are capable of displaying data such as depth of the dive, water temperature, finish time, and elapsed time. Imprint your logo on their promotional watch straps and enjoy maximum boasting among your adventurous clients.

– Ladies’ watches would be elegant adornments to the wrists of your female customers. They come mostly in sterling silver, gold, or leather straps. In equally elegant design place your logo on the face, lock, or strap.

– Men’s watches with dark colored leather, silver alloy, or gold alloy straps are very fashionable among gentlemen. They may wear them to formal or casual events where their virility would be emphasized and your logo would be seen by their friends and mates.

– USB promotional watch is very useful for busy clients such as those in business. It can store data that can be downloaded to personal computers or lap tops. Your clients may synchronize their watches with their electronic calendars to avoid missing any important task or meeting without bringing along with them bulky appointment books or gadgets for reminders. Show your client that you are technologically fashionable.

Indian Fashion Industry

Colourful fashion trends of India

With the end of the 20th century came the end of all hype which has created a more practical and pragmatic environment and has given a more stable picture of the fashion business.
In the 50s, 60s and 70s, the Indian fashion scenario wasn’t exactly colorless. It was exciting, stylish and very graceful. There were no designers, models, star or fashion design labels that the country could show off. The value of a garment was judged by its style and fabric and not by who made it.

It was regarded as ever so chic and fashionable to approach any unfamiliar tailor, who could make a garment for a few rupees, providing the perfect fit, finish and style. The high society lady, who wore it, was proud for getting a good bargain and for giving her name to the end result.

In 60s, tight ‘kurtas’, ‘churidars’ and high coiffures were a trend among ladies. It was an era full of naughtiness and celebration in arts and music and cinema, manifested by liberation from restriction and acceptance of new types of materials such as plastic film and coated polyester fabric.

The 70s witnessed an increase in the export of traditional materials outside the country as well as within. Hence, international fashion arrived in India much before the MTV culture with the bold colors, flower prints and bell-bottoms. Synthetics turned trendy and the disco culture affected the fashion scenario.

It was in the early 80s when the first fashion store ‘Ravissant’ opened in Mumbai. At that time garments were retailed for a four-figure price tag. The ’80s was the era of self consciousness and American designers like Calvin Klein became popular. In India too, silhouettes became more masculine and the ‘salwar kameez’ was designed with shoulder pads.

With the evolution of designer stores in Mumbai, the elegant fashion design culture was a trend among Indians along with their heavy price tags. No doubt that a garment with a heavy price tag was at the bottom stage of fashion. But clients immediately transformed into the high fashion fold where they were convinced that that the word ‘elegant fashion design culture’ means, it had to have a higher price tag.

Garments were sold at unbelievable prices only because the designers had decided to get themselves noticed by making showy outfits and getting associated with the right shows, celebrities and events.

Later, fashion shows shifted to competitive events each attempting to out-do the other in theme, guest list and media coverage. For any newcomer, the fashion business was the number one professional art that time.

In the 90’s, the last decade of the millennium, a move towards the drastic pairing down returned with ethnic wears (Today, ethnic wear market in India is accounted to Rs. 9000 crore). This led to the decline and the recession, the push to sell at any cost and keep staying in the limelight. With heavy cut throat competition and sound awareness of the client, the inevitable occurred. The price tags, which had once reached at a peak, began their downside journey.

At those times the downturn was not only being experienced in the price tags of the garments, but also in the business of fashion shows. More models, choreographers, make-up men, hairstylists and designers streamed down into their business.

The fun and party time in the Indian fashion scenario had not ended with this, but continued. It was a point, where it reached at a certain steady level and from there, in the beginning of the 21st centaury, with new designers and models and some sensible designing; the fashion hype accelerated its speed.

Indian fashion industry spreads its wings globally

For the global fashion industry, India is a very big exporter of fabrics and accessories. All over the world, Indian ethnic designs and materials are considered as a significant facet for the fashion houses and garment manufacturers. In fabrics, while sourcing for fashion wear, India also plays a vital role as one of the biggest players in the international fashion arena.
India’s strengths not only depend on its tradition, but also on its raw materials. World over, India is the third largest producer of cotton, the second largest producer of silk and the fifth largest producer of man-made fibres.

In the international market, the Indian garment and fabric industries have many fundamental aspects that are compliant, in terms of cost effectiveness to produce, raw material, quick adjustment for selling, and a wide ranges of preference in the designs in the garments like with sequin, beadwork, aari or chikkon embroidery etc, as well as cheaper skilled work force. India provides these fashion garments to the international fashion houses at competitive prices with shorter lead time and an effective monopoly in designs which covers elaborated hand embroidery – accepted world over.

India has always been considered as a default source in the embroidered garment segment, but the changes of rupee against dollar has further decreased the prices, thereby attracting buyers. So the international fashion houses walk away with customized stuff, and in the end crafted works are sold at very cheap rates.

As far as the market of fabrics is concerned, the ranges available in India can attract as well as confuse the buyer. A basic judgmental expectation in the choosing of fabrics is the present trend in the international market. Much of the production tasks take place in parts of the small town of Chapa in the Eastern state of Bihar, a name one would have never even heard of. Here fabric making is a family industry, the ranges and quality of raw silks churned out here belie the crude production methods and equipment used- tussars, matka silks, phaswas, you name it and they can design it. Surat in Gujarat, is the supplier of an amazing set of jacquards, moss crepes and georgette sheers – all fabrics utilized to make dazzling silhouettes demanded world over. Another Indian fabric design that has been specially designed for the fashion history is the “Madras check” originally utilized for the universal “Lungi” a simple lower body wrap worn in Southern India, this product has now traversed its way on to bandannas, blouses, home furnishings and almost any thing one can think of.

Recently many designers have started using traditional Indian fabrics, designs and cuts to enhance their fashion collections. Ethnic Indian designs with batik cravat, tie-and-dye or vegetable block print is ‘in’ not just in India but all across the world.

In India, folk embroidery is always associated with women. It is a way of their self expression, and they make designs that depict their native culture, their religion and their desires. Women embroider clothes for their personal use, and the people linked with the pastoral profession prepare embroidered animal decorations, decorative covers for horns and foreheads and the Rabaris of Kutch in Gujarat do some of the finest embroidery. Embroidered pieces are made during the festivals and marriages, which are appliqué work called ‘Dharaniya’. One of the significant styles of Saurashtra is ‘Heer’ embroidery, which has bold geometric designs, woven on silks. The Mutwa women of the Banni area of Kutch have a fascinating embroidery where they make fine embroidery works with designed motifs and mirrors in the size of pinheads, the Gracia jats use geometric designs on the yoke of long dresses. Moreover, the finest of quilts with appliqué work are also made in Kutch.

Garments embellishment with bead work is another area where it in demand in the international market. Beads are used to prepare garlands and other accessory items like belts and bags and these patterns now available for haute couture evening wear too.
According to a survey, in recent times Indian women have given up their traditional sari for western wears like t-shirts and shorts, as they feel more comfortable in skirts and trousers instead of saris and salwar kameez. It’s been noted that women spend just $165 million on trousers and skirts against 1.74 billion dollars spent by men on trousers. With more women coming out to work, the (combined) branded trouser and skirts market has been increasing at a whopping 27 per cent in sales terms. Women feel that Western clothing is more suitable, particularly when working or using public transportation. Many corporate offices are also in favor of their employees wearing Western wear.

In India, Western inspiration is increasing due to the influence of TV and films. Besides, shopping malls selling branded clothes have also mushroomed in India and are fascinating the youngsters. Recently, designer wear is being promoted through store chains such as Shopper’s Stop, Pantaloons, Westside, etc. Companies such as Raymond and TCNS have also set up their exclusive stores for designer wear such as Be: and W.
The market of India fashion industry

Recently, a report stated that the Indian fashion industry can increase from its net worth of Rs 200 crore to Rs 1,000 crore in the next five to ten years. Currently, the worldwide designer wear market is amounted at $35 billion, with a 9 per cent growth rate, with the Indian fashion industry creating hardly 0.1 per cent of the international industry’s net worth.

According to approximations, the total apparel market in India is calculated to be about Rs 20,000 crore. The branded apparel market’s size is nearly one fourth of this or Rs 5,000 crore. Designer wear, in turn, covers nearly about 0.2 per cent of the branded apparel market.

At present, the largest sales turnover within the designer wear segment is about Rs25 crore, with other well-known names having less turnovers of Rs10-15 crore. In view of the prospects of the Indian fashion industry for growth, the figures are not very hopeful.

The figure of fashion industry

o The organized market for designer apparel is about Rs 250 crore

o Designer wear calculates to less than 1 per cent of the apparel market

o The global market for designer wear is 5 per cent of total apparel market

o The global market for designer wear industry is largely dependent on the small-scale sector

o Consumers for designer wear have a yearly household income of Rs 10 lakh-plus. There are 3 lakh such households developing at 40-45 per cent

o Designer wear industry is projected to increase to Rs 1,000 crore by 2015.

o More than 81 per cent of the population below 45 years of the age is fashion conscious.

Many fashion designers and management experts foresee an average growth of about 10-12 per cent for the Indian fashion industry in the coming years. Though, the growth rate could be more than 15 per cent, if infrastructural and other logistical bottlenecks and drawbacks are over come.

India needs more effort to overcome

However, despite the benefits available in India there are also some disadvantages. India is not a remarkable player in the global market with reference to brands because of its inability to add value to products. This is observed by the fact that nearly 50 per cent of its exports are apparel and made-ups where value addition is essential. Likewise, 75 per cent of domestic apparel market is commoditized and unbranded and very few Indian brands do survive in the foreign markets. Evidently, the Indian market has not made a strong stand and hence it is difficult to make Indian brands that can compete with global brands in India.

Another reason for the fashion industry’s inadequate growth is the limited experience of the designers and the platform they are offered. The insignificance stalks from the reality that most of the young talent is hired by the bigger names to work in their studios, thus imprinting their work with the label of the big designers.
Though performing individual presentation is not an alternative choice for most of the young talent, because of the limitation of finance, a beginner designer’s name fails to come to the forefront.
Another thing, with regards to the ramp, is what the designers offer is barely appropriate to be worn ordinarily. You’ll see there’s dissimilarity between what is there on the ramp and what the Page Three crowd wears. Some believe at present the fashion is in, but the tendency hasn’t changed much as it is the old ones coming back. We have had short kurtas, long kurtas, flowing skirts, etc. coming back into fashion with only a new variety of designs.

Many management consultants and professionals believe that the Indian fashion industry will be boosted if the new comers are paid proper attention. What they require is more support so that their work gets due recognition. According to the consultants and professionals there should be a panel of people who choose designers for showcasing according to their work and not their name or who they’ve worked for earlier, and hence selection would be purely based on quality. Besides this, the panel of judges should comprise of people from the fashion schools rather than designers.
It has been observed that the media-hype around the big designers and blatant commercialism has hindered business in the Indian fashion industry. No clear cut picture is provided about the feasibility of the products. Basically it is only the famous names that are being talked of. What they offer is not quite daily-wear. The entire focal point of the industry is on commercialism. The discussion is only regarding how much is sold and for what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It needs innovative designers, a seamless supply chain, control over retail and distribution and concentration of quality while dealing with some image. While a few have accomplished something in the west covering Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc, India has not been capable to track on.
A serious reason for India not being successful has been its isolation in the fashion system. Each stakeholder including designers, exporters, textile players and retail chains need to come together along with the government to make sure that the position of Indian fashion is strong in the coming years.

There are various agencies and industry associations that can support in brand-building practice. Many of these agencies require attractive resources and making a global image of Indian fashion rather than independently trying to promote particular brands or textile segments.

Efforts to create strong global image

Large textiles players require more and more to target on the market facing activities while developing an association with small medium enterprise (SME) clusters. Such kind of networks would be a benefit to that which can focus on demand making and branding as well as for clusters that can focus on quality production.

Efforts to create value networks

After the entry of large retail chains like Wal-Mart, Gap etc in India, Small scale manufacturers in India will find it very difficult to satisfy the demands of these international buyers if they continue to promote their products individually. Therefore, it is very important that value networks are created between large textile and apparel companies in India and small scale manufacturers, so that the marketing muscle of the leading players can be utilized for receiving large orders while the bigger players then assign the orders to the small-medium enterprises according to their past record of quality and service. For this to be put into practice, it will be vital to well-organize the information on small-medium enterprise clusters in a perfect manner so that supplier selection decisions are made according to the information in the long run, only the more efficient small-medium enterprise players survive and develop.
Efforts to concentrate on designers and designs

Designers have a fundamental role to play in the future of Indian fashion scenario. There should hence be an effective process for preparing these designers. This can be done by sponsoring exchange programs with international schools, increasing participations in the fashion capitals of the world, motivating and offering business incubation to new designers and rewarding efforts through proper design awards.
Even in India, well-known designers are incapable to tap finances from well-organized resources, since a vital part of their assets are brands and design talent which are not measured in terms of money and hence it becomes difficult to judge the value. This has severely inhibited their development and capability to raise retail existence across the country and abroad. Likewise, there is no systematic approach of existence in the fashion capitals of the world like Paris, Milan and New York. Due to this, designers have to depend on their personal contacts and relationships for organizing fashion shows and making retail alliances. The French government as well as the British government helps designers of their particular countries appreciably in these areas as they understand that value creation through design is the only way to carry on in the competitive landscape of the global fashion industry. The Indian government and related agencies should also accept this aspect of textile, apparel and fashion industry sincerely if they need to see India on the global fashion map.
Work in collaboration: designers-corporate efforts

Designers and many organizations can work globally through various models and with many working relationships. The Indian fashion industry has many views but only one such model, wherein a designer creates a retail venture with his/her own brand through organized retail chains. There are many other models according to brand ownership and division of operational activities.

Globally, many models of collaboration between designers and corporates are available. For example Ralph Lauren has made an agreement with Jones Apparel for producing and retailing various Polo brands. Likewise, Armani had an agreement with Zegna for production, even while it was competing with them in the marketplace. There are many cases of designer brands being co-owned by the designers and corporates, Gucci-Alexander McQueen and Gucci-Stella McCartney being some of them.

In the end, many designer businesses have been obtained by corporates where designers play a major role in the design elements of the business, but the brand and the organization is owned completely by the corporate.

The current possession of Calvin Klein by Philips Van Heusen and earlier holdings of Hugo Boss and Valentino by Marzotto are some related examples in this segment. These examples strongly point out that not only designers find such relationships important for development, but also corporates find these attractive for rising their profitability and growth. Likewise deals in India could go a long way in developing the brand values of corporates and designers.

Developing clusters

Making common infrastructure for functioning such as design and sampling, affluent treatment, product testing, etc can help in increasing the capability of the clusters since noteworthy investments could be made by the cluster itself rather than any single player.

Well-managed databases can help in decreasing search costs and through data mining, rating of players can be done so as to make the procurement process easier for buyers. Cooperative marketing programs at different clusters can also support players to grow up in the value chain by mixing their strengths within the cluster.

Cluster based battle in the fashion industry is characterized by the Italian industry. The National Chamber for Italian Fashion for example, supports the development of the fashion clusters at Milan and Florence in a well organized manner. Indian industry can learn a lot from Italy because India has a similar cluster based scattered production base, but has been incapable to link it with design and branding capability.

If the above activities are successfully considered, India could have an extraordinary development in the fashion industry, which could increase from a negligible size to Rs 8,000 crore in the coming decade.

Conclusion

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and stylish, in the end of 20th century it was quite subdued and with the beginning of the 21st century it has geared up and is still experiencing the growth with many spectrums of colours. Though this industry is growing at a very good pace, besides achieving a negligible share in the global market, still it needs to make severe efforts to stand amongst international fashion market in various aspects.

Promotional Tape Measures – Ideal For the Fashion Industry

Promotional tape measures work well with many different businesses. While it might be ideal for you to carry one around if you’re a general contractor or specialize in alterations, the truth is that personalized tape measures often find their home in the fashion industry. A fast paced, high energy profession, most people in the fashion industry find themselves with imprinted tape measures that say something about them.

People who work in the fashion industry are strong-willed and work with a purpose. Having custom measures allows a person to express themselves through their property. With color options like hot pink, red, green, orange, purple and blue allows a professional working in the fashion industry to have an array of customizing options. Paired with a picture, a regular measure can be transformed into personalized measures that really say something about a person.

Aside from these lesser known facts, the most obvious thing about working in the fashion industry is that you really need a tape measure. Most jobs involved with fashion require you to measure, cut, calculate and even tape a specific type of clothing and these tools can help in a pinch. With multifunctional tape measures, you can be sure to find the combination that best suits your particular job within the fashion world.

Imprinted measures owned by the company can also help a person identify whose tape measure is whose. This can be beneficial in a last minute scramble at a fashion show or in the busy season at an alterations shop. Tape measures are ideal for people working in the industry because they are used every day.

Just the general idea that a product will be used on a daily basis is enough to consider it for a promotional product. In particular, marketing with custom measures when you’re a business that works closely with the fashion industry is probably one of the best things you can do. If you’re asking yourself why, think about the fact mentioned about: tape measures will be used every day.

In some cases, this point is even true with retail industries that collaborate with the retail aspect of weddings. Places that specialize in formal wear like tuxedos and wedding gowns also have to make alterations or take measurements literally every day. This division of the fashion industry is a little more main stream and involves people on every level of the social ladder and in every category of richness.

Finally, working with promotional measures and collaborating with the industry is a sure-fire way to get referrals from high-end clients and possibly more. When using logo tapes measures as a promotional product, you are putting an item with your company’s name on it in someone’s hands all the time. This type of exclusive access and repetitive use benefits your business while giving it the potential to be picked up by someone else. Working in the fashion industry is one thing, working with the fashion industry is quite another.

Work Now As a Promotional Model – Even If You Are Not a Model

Promotional Modeling has many different opportunities for people of all ages to earn money. In this economic time of more people being without jobs and needing extra money… this may be helpful. Even though this is a division of the modeling industry, there are opportunities for males and females to earn money without seeking a career as a stereotypical fashion or commercial print model. References are made to the modeling industry throughout this article, but non-industry professionals seeking this type of work can excel at certain types of promotional modeling and earn income, too. No matter what place, product, service, or person you may “promote” during this type of job… it can change from day-to-day, so people who are flexible with their schedule and not shy tend to do well in these types of bookings.

Promotional Modeling is a term used to distinguish it from a model that’s being hired to be photographed to specifically appear only in print form. Although a model in print can be “promoting” something, they are not referred to as promotional models by the industry. A promotional model means “in-person”. In person (not print), a promotional model “PROMOTES” something like we see face-to-face in salespeople with their expressions, personality in communication, personal presentation of themselves and product, etc… you may have seen them promoting many times without knowing that their service was as a promotional model.

These models are rarely employees of the promoted service or company they are hired to represent. They are hired specifically for an event that may last just a few hours, a full day, a few days or even an extended length of time. A promotional model can appear on location at a huge variety of locations to promote an event, person, product, or service. The bookings may start very early in the morning, during the afternoon, or evening hours and the types of models used are as diverse as the actual jobs. They may work at conventions, malls, bars, or on location at retailers, etc. There sometimes are age restrictions if promoting tobacco, alcohol, or any adult content event. Sometimes they are spokespeople with specific things to mention, sometimes they just smile and hand out samples, or sometimes they must even wear costumes!

The type of model that can be hired as a promotional model depends on the client’s diverse needs (just like any other model), but the strict images of “looking like a model” may be considered more flexible or not even necessary. Their look need not really “look like” a model, unless it’s a specific client’s request for that image (ex. Model in bikini at bar attracting attention for promoting an alcohol brand), but in general the promotional model is attractive, well-groomed, approachable, and friendly. Think of your nicest and sincerest smiles, using your best posture, looking at people in their eyes, shaking hands when appropriate, overcoming shyness or tendencies to have an overpowering, dominant attitude, etc. There’s a fine line between confidence and just too much “confidence-talk” that sounds cocky. That can be annoying and not give the right impression to people. Being a promotional model is all about the way you make the connection to people and how they perceive you as you “promote” the product or service.

Promotional modeling jobs are more plentiful to find and book than the other types of commercial and fashion print and runway modeling jobs. BUT they are often not the sought after jobs by models. Maybe the jobs are not what the model sees themselves wanting to do or maybe there’s any other excuse. It’s a paying job, so maybe the model should be weighing the disadvantages versus the benefits to their circumstances if they need money to re-invest in their career.

Even though the prestige may not compare to some contracts that models strive to get… promotional modeling is often a sure way to earn a consistent flow of money versus some other more competitive types of modeling. Sometimes actors will share these jobs with models. The concept of being a promotional model is not considered glamorous by many models, so the work can be overlooked by many thus leaving availability for paying work to other more eager models. They are willing to work at any job that can help them financially continue their journey in the modeling industry.

It takes time and money to keep a modeling career afloat long enough to help develop their career, so if promotional jobs can help earn some money, build and increase interpersonal skills, and increase their networking capabilities… what’s so unworthy of a model’s time than any other commercial or fashion job? Tons of commercial and fashion jobs aren’t all that glamorous, either, so get used to making the best out of a situation.

Don’t give in to the stereotype that some in the modeling industry debate about whether or not “promotional models” are even models at all. That’s just a matter of someone forgetting the definition of what a model REALLY is and the numerous ways that they provide a service of promoting a product or service, etc. Fashion and commercial print is NOT the only modality of making money as a model, so models that work just as hard doing long hours under some diverse conditions like in promotional modeling should have much more respect. Okay, maybe less glamorous than what they envision, but models need experience in adapting to different modeling situations, dressing themselves appropriately to suit different clients, communicating with fickle consumers, facing rejection, doing their own make-up, building endurance for being uncomfortable for hours, etc… it’s not just about having a one-dimensional “smile” that will impress every client… because it won’t!

Every model needs to adapt to their situation and give their client their best abilities. Clients expect it… even if they are not paying the model very much money. Speaking about money and promotional modeling, the model can earn about $15.00-$30.00+ an hour or a rate for a day’s work of about $100.00 -$300.00+. Compared to the other occupations in society requiring degrees, specialized training, and a large investment of money for college versus working for minimum wage… $15-$30+ isn’t anything to turn your back on if you want money without having a heck of a lot of other professional skills. Quite honestly, at each and every job the model should make the most out of the booking (and client) and add it to their modeling resume as an experience that helped make them a better model. Use the money you make wisely, and keep evaluating your career to what is your next step.

If you don’t like being a promotional model, but you’re having no advancement in any other type of modeling, then you need to get some things in check. Clearly evaluate what area of the country that you live in and be realistic to the kinds of clients that are hiring models in your area. If you are in the right area of the country that has the work you want and you really feel you meet the requirements of the specialized model that you want to be… you’ll need multiple professional opinions about what steps you can take to get closer to your goal. For instance, if your height is over 5’9″, and agencies say your look is “commercial”, but you desire “fashion editorial”… simply ask if they think you could change your hair, lose weight, re-shoot more pictures, etc. and have any chance of looking editorial.

Now, considering that you are young enough to still be considered editorial is a slim timeline. Promotional models are usually no younger than 18 except for “teen” opportunities that may require less interaction (ex. mannequin models in store windows for store promotion, teens handing out sale flyers or coupons, etc). And, if you’re over 21… that’s very late to start an editorial-fashion career. At this point, before you make any drastic changes in your hair, body, or location that you live… have you considered enhancing your commercial look in your portfolio to get more jobs? This is what I mean by getting some things in check.

Don’t waste too much time at each part of your career fighting who you truly are as a model. Make the most out of your look and personality to make the most money and advance your career. A good agent will guide you to how to optimize your look because it will help make THEM more money by booking you. Most modeling agencies across the country (with the exceptions of the larger city markets) will book promotional jobs as a full-service modeling agency. Now, if the promotional jobs are coming in and you get asked by your agent if you are available to work and you keep saying no… don’t think that helps you stay on their good side. They’ll know that they are being blown off and if they can’t book the models… the agency will lose potential money from that booking. That’s not good when it interferes with the business aspect of the agency. They’ll be less likely to think of you as dependable and professional and may pass you over when pulling models in for other bookings that you would have liked! Ah… politics are everywhere!

Only my opinion, but you could do 20 paying promotional jobs while you wait for that one print opportunity that pays money. No matter how much you may have not felt like a glamorous model doing those jobs, they are NOT posted in your portfolio for all to see, nor does everyone need to know about them publicly if you don’t share that info (except for potential income taxes). Other clients may never even know that you’ve earned any money dressed up in a costume or handing out brochures… that doesn’t go into your portfolio as a print model! It’s funny to think of some of the things models have had to do while developing their careers, and some of the photo shoots may have been just as testing as wearing a costume depending on the concept of the ad, so hang in there!

Again, promotional models earn money and gain interpersonal, professional experience, so if a model does need extra cash… it’s not the worst way to earn money. Some promotional jobs are actually very fun and you can meet a lot of very interesting people. Like life, a model’s job is what they make out of it! Don’t complain to the wrong people, either… not professional. If at all possible, find a way to work out any confusion before fingers point to everything being your fault because unfortunately many occasions are blamed on the model even when it’s not.

If the model gets the promotional job through a modeling agency there will be the agency’s commission deducted from that rate just like any other type of modeling. Some opportunities are posted on the Internet or posted in some newspapers, too, for unrepresented models. (There are many promotional modeling jobs out there.) Some independent models who work without an agency may be able to find direct bookings with certain clients and earn the rates stated without paying any commission. There are pros and cons to being an independent model, so research any opportunity to ensure it is valid, safe, and reputable. Make sure it’s clear and established in writing as proof that you’ve worked and get a realistic idea of how long it will take to get paid. Even models in an agency must wait for the client to send the money to their agencies and that can often take many weeks.

An independent model must do a lot of the extra work in getting necessary information and handling payments that the agency usually takes care of… that’s another reason agencies get commissions. It’s not just about getting you a booking, but it’s also a way to have someone act on your behalf to complete the booking and GET PAID! That’s why an independent model must learn quickly to manage their careers as a promotional model because the more they work… the more responsibilities they have. All models should be better organized not only in their bookings for jobs, but in their financial bookkeeping affairs. If personal bookkeeping is too complicated for the model to undertake, they should seek assistance or even hire someone to help them. (When first starting out as a model, though, become familiar with what a model can claim on taxes as expenses and the rules that apply.)

During these economic times, it’s good to know there are some nontraditional options while seeking employment… and not just for models. Good Luck

Using Custom Temporary Tattoos to Promote Fashion

Years ago, it was hard to describe fake tattoos as fashionable. Let’s face it. The custom temporary tattoos back then were very limited in designs. The designs were limited to the usual flowers, sun and a few animals. So it was really hard to use them as a fashion statement. No one even considered using them to promote fashion because it would look out-of-place. It was very hard to find a temporary tattoo manufacturer that had the skills and technology to make them fashionable and artistic.

But thanks to more people realizing the advantages of using fake tattoos, it is now possible. A lot of people now recognize that custom temporary tattoos are a great tool to raise team spirit. Because of this, a lot of event organizers started using them. It then further developed into a great promotional tool. So we’re now seeing a lot of customized designs that we could only dream of before. Fortunately, you can easily find manufacturers who were able to keep up with the advancements. All you need to do is choose a temporary tattoo manufacturer who you can trust.

Custom temporary tattoos can now be used to promote fashion as well. Fake tattoos are very easy to customize. You can think of any design and have it created as a tattoo especially if you’re going to team up with a good temporary tattoo manufacturer. As a tip, go for the manufacturer that uses a four-color process that can recreate millions of possible color combinations. This can help you produce the design that you want. So how’s that going to help you? If you’re in the fashion industry, then you are probably very creative. With a good manufacturer, you won’t be held back by limits. You can come up with a design that is fashionable and stylish.

You can make custom impermanent tattoos as a fashion statement. Think of a design that will fit today’s trends. You can even make statement fake tattoos like how they do with t-shirts. You can maybe even promote it as “Think Before You Ink” fashion. Since it’s very fashionable to get tattoos these days, you can promote them as a stylish alternative to help your customers find out if permanent tattoos are for them. With the help of a good temporary tattoo manufacturer, you can come up with a lot of fashionable designs.

You can also make custom temporary tattoos to promote a clothing line. If you’re about to launch one, you can give out fake tattoos bearing a design that describes your clothing line. With their help, you will have walking advertisements that are making your message viral. You can put your clothing line’s name on them or maybe even a teaser message. You can also give them out at fashion shows. It’s a good way to raise excitement. There’s also a good chance that there will be a lot of press there so it’s a good chance for you to promote your line. You can also give them out once you open your store. With the help of an experienced temporary tattoo manufacturer, you can make it happen. So let those creative juices flow and think of a design for your custom temporary tattoos.

You Want to Study Fashion Design?

So you want to be a fashion designer? To become a fashion designer you need to study at a well-known fashion school. You can choose just about any aspect of fashion design to study. To start with, your foundation year covers the basics and gives you a foundation, which prepares you for further study. Make sure that the course you have decided to take allows you to specialize in the subject you are most interested in.

Subjects that you may decide to specialize in, can include embroidery, textiles, lacemaking, machine knitting, foot wear manufacture, leather technology, womenswear, menswear, sportswear, knitwear, clothing textiles, fashion promotion and clothing engineering and management.

To get into fashion design as a career, can be difficult as it’s very competitive. So have a look at this checklist and see if you’ll be suited for this creative field. See how many of these you can answer with yes.

– I am passionate about clothes and fashion
– I am highly creative and ambitious
– I am skilled at visual expression including drawing, painting, modelmaking etc.
– I am interested in how clothes hats shoes are made
– I am determined and can see projects through to their completion
– I can work to deadlines
– I am a good team worker, but I can work alone
– I can organize and analyze material and make a reasoned critical judgment
– I am curious about and interested in society and washers around me

If you can answer yes, to most of those criteria, then you may be suited to fashion design as a career.